In today’s business environment, where competition and fast track culture dominates the market place, selling is a real challenge. Today, selling or even marketing means a lot more than what the dictionary defines it as ' the exchange of goods for an agreed sum of money'.
Both for selling as well as for marketing, one must have knowledge of everything - leads, queries, customers, sales, feedback, relationship, requirement and so on. Similarly, the advent of technology has brought about an apparent change in the organizations' approach to customer relationship. And technological advances have brought more of company's relationships to be managed through electronic means.
There is a need created for companies to automate services and personalize communication with customers. The need primarily is about having an application or a system in place to effectively manage the sales process and customer relationship; capture vital data and information about customers - purchase history, revenue generated, up selling / cross selling opportunities, etc.; and generate sales quote or create orders. This is why the Customer Relationship Management has gained so much popularity among all businesses.
Upstake Technologies has developed a robust CRM application that not only track & manage the sales leads lifecycle but also give insight to the businesses about market trends to improvise their offerings to meet customer expectations which leads to increase in sales.
CRM is often misunderstood as an application or a tool, but in the real sense of the term it is a way of doing business. There can be innumerable reasons for businesses to implement CRM. However, let's take a look at few of the most apparent benefits of using CRM.
With Application Performance Management solution from Upstake Technologies, you will: